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Ferplast Cage Giusy
n Cages n Original price was: $64.98.$16.25Current price is: $16.25.n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n 
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Trixie Exercise Wheel
n Toys n $6.43n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n 
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Aqua One Aquis Canister Filter 750 Series II
n Filtration n $247.00n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n 
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SuperFish Aqua-Flow 50 Aquarium Internal Filter
n Filtration n $32.21n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n 
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biOrb LIFE LED Aquarium
n Aquarium n $111.97n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n 
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Frisco Carrot Small Pet Toy
n Toys n Original price was: $5.22.$4.02Current price is: $4.02.n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n 
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Tetra Glass Aquarium
n Aquarium n $52.99n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n 
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Pet One Terracotta Small Animal Bowl
n Feeding n $13.29n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n n n Add to comparen n
Ferplast Sippy Small Animal Water Bottle
n Feeding n $10.99n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n n n Add to comparen n
Higgins InTune Natural Parrot Food
n Food & Treats n Original price was: $23.49.$21.61Current price is: $21.61.n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n n n Add to comparen n
Prevue Pet Products Imperial Stainless Bird Cage
n Cages n $849.72n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n n n n Add to comparen n
Bird Pro Fortified Parrot Domestic Bird Food
n Food & Treats n $44.12n Keeps parrots of all sizes happy, healthy, and engaged day after day n n n Add to wishlistn n Add to cart n
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
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